On its fifth year, it was a kaleidoscope of skincare and makeup frenzy that took lovers of beauty to an adventure of games, shopping and fun at the Rustan's department store in Makati.
Setting aside negativity in favor of self-love, this year’s Beauty Addict was entitled Beautiful You. More than just a theme, this campaign-cum-advocacy encouraged women to become the best versions of themselves: confident, unique, and empowered. Having spotlighted countless beautiful women of various walks of life in past campaigns, the event held at Rustan’s The Beauty Source continued to honor the many different definitions of beautiful, and aimed to pay forward the support they have received by sharing the gift of beauty to every Filipina.
Rustan’s The Beauty Source transformed once again its Makati branch into a wonderland. Cult favorite brands under Rustan’s The Beauty Source each had designated counters at the event, inviting attendees to participate in games and giveaways Riveting counter activities were sure to keep guests on their toes from Clarins, Neal’s Yard Remedies, L’Occitane, Diptyque, Areum, Phyto, Deborah Lippmann, Maison Francis Kurkdjian, Perricone, Acca Kappa, La Prairie, Sisley and a lot more.
Makeup heavyweights such as Laura Mercier, MAC Cosmetics, and NARS had something in store for all beauty addicts, while multi-brand photo booths and live photo booths captured the attendees at their best.
Live kaleidoscopic photo booth that took boomerangs of the beauty addicts all night long, just like Patty Laurel:
Alice Dixson, getting her makeup done by NARS for the photo studio:
Carla Humphries spotted at the Chanel Booth:
Patrick Garcia helping out his wife Nikka solve the tangram puzzle:
At the Mario Badescu booth, fans were dared to name as many products as they can:
Maxine Marcelino checking out the latest offerings from Neals Yard Remedies:
Iza Calzado trying her luck at the Guerlain roulette:
Bobbi Brown lets Donita Rose try on their new Art Stick Liquid Lip colors:
Jessica Wilson spotted trying on lippies at the Clinique Booth:
Bubbly and cocktails were served all night thanks to Moet & Chandon and Belvedere:
Rustan Commercial Corporation's Division Manager for key brands April Marquez, President Donnie Tantoco, and Marketing and Communications Manager for cosmetics, perfumery, and toiletries division Jackie Avecilla:
Vina Guerrero, Crissey Si, Farrah Espina, and Sophie Ramos:
Tricia Centenera enjoying the event:
Michele Gumabao trying out a new scent:
Jess Connelly and Ashleigh Rye:
Makeup artist Mayesa Delos Santos at the Chanel booth:
Pretty mom Nicole Hernandez at the event:
Photographer Shaira Luna posing gamely for the camera:
photos: Visions and Expressions Inc.