The alluring world of fashion, often perceived as a rapacious industry once again proves that it is not just about the glitz and glamour. Last October 8th, 2017, I was privileged to have witnessed the Fashion Can Serve 2017 runway show at Raffles Makati, launched by the non-profit I Can Serve Foundation to highlight a good cause.
Designers behind the Fashion Can Serve 2017 Runway Show
Six of our country’s leading fashion designers showcased their latest collections with the support of awe-inspiring muses. The designers were JC Buendia, Ito Curata, Cary Santiago, Mia Arcenas, Vania Romoff and Rosenthal Tee. The runway kept flowing with stunning pieces that were a combination of fun, feminine, regal and somewhat ethereal.
Margie Moran-Floirendo, Miss Universe 1973 with grand-daughter Cosima.
Ito Curata for Fashion Can Serve 2017.
Vania Romoff dress in blue for Fashion Can Serve 2017.
Cary Santiago for Fashion Can Serve 2017.
Jasmine- Curtis Smith for Rosenthal Tee.
On its third year, ICanServe Foundation aims to connect Philippine fashion deeper in each and all of us. Understanding that breast cancer is an illness that should not be feared nor ignored, the foundation aims to build a community where breast cancer can be openly discussed. Breast cancer is happening now more than ever and is something that really exists in our own communities and, even in some cases, our own families.
It was quite a revelation for me to learn that the Philippines has the highest incidence of breast cancer in Southeast Asia and our country is among the top ten in the world. This rampant issue is why Maureen Wroblewitz, the first Filipina Asia’s Next Top Model, whose mother succumbed to breast cancer finds her inner purpose by supporting the organization.
Maureen Wroblewitz, Walking in memory of her mother
and ICanServe member Mariefe Pojas Wroblewitz.
Pia Alonzo Wurtzbach, Miss Universe 2015 and ambassadress for Philip Stein, made a dazzling appearance with her hand to her chest symbolizing the notion #WhyWeFight.
Most of us grow up and live our lives thinking we are invincible to such horrors. But the truth really is that all of us women, including your friends, sister, mother or grandmother, are susceptible to breast cancer. Breast cancer does not choose whether you are rich or poor, young or old; the fact is it doesn’t really matter. What matters is that we take the necessary precautions to prevent the malignant disease; and that starts with awareness. We are in this fight together and we must help amplify the growing awareness on breast cancer to support early breast cancer detection programs and increased funding.
Theresa Gan, 2016 Breast Cancer Survivor and Leilani Eusebio, 13 Years Breast Cancer Survivor
The evening revolved around the strength of women who refuse to be called victims, for they triumphantly withstand such trials with enormous positivity. They fight to inspire with hope -- the hope that we can finally find the cure for breast cancer for the next generations to come.
Libet Virata, ICanServe Foundation Chairwoman and 11 years Breast Cancer Survivor,
with grandchildren Lovisa and Eleus
Article written by Rose Flores and photos by Visions & Expressions.